Despite considerable success in Europe in the 1970s and early 1980s, the late 1980s marked the decline of English football. Stadiums collapsed, hooligan rife, and English clubs were banned from playing in Europe for five years after the Heysel Stadium disaster in 1985. The first-class football tournament of English football, standing after tournaments like Italian Serie A and Spain’s La Liga in terms of participation and revenue. Some of England’s top players also moved abroad to compete.
By the early 1990s, the situation began to reverse. At the 1990 FIFA World Cup, England reached the semi-finals. At the same time, the European soccer regulator UEFA lifted the ban on English clubs playing in European competitions in 1990, leading to Manchester United lifting the UEFA Winners’ Cup in 1991. .
In the 1980s, big clubs in the UK began to transform into business ventures to maximize revenue. Manchester United, Tottenham Hotspur and Arsenal are among the leading clubs in this trend. The commercial imperative led to top clubs seeking to increase power and revenue. They demand that TV companies pay more for coverage of football matches, and that TV revenue is increasingly important.
According to online sports bookmaker Vwin, in 1990, the executive director of London Weekend Television (LWT), Greg Dyke, met with representatives of the major football clubs in England (Manchester United, Liverpool, Tottenham, Everton, and Arsenal). Dyke believes it will be more beneficial for LWT if only the larger clubs in the country are shown on national television and want to determine if clubs are interested in a large portion of television royalties. is not. Five clubs agreed with the offer; however, the tournament would not be prestigious without the support of the Football Association and so Arsenal’s David Dein held talks to see if the FA would absorb this idea.
At the end of the 1991 season, a proposal was made for establishing a new tournament that would bring in more money. The founding member agreement, signed on July 17, 1991, by leading clubs, established the fundamentals for establishing the FA Premier League. The teams have commercial independence from the Football Association, awarding the FA Premier League license to negotiate their own broadcast and sponsorship deals. The argument made at the time was that extra income would allow English clubs to compete with teams across Europe.
And the first Premier League was held in 1992.
Although not the place where the world’s top football stars converge, like in La Liga, the Spanish league, or not always dominating the peak of Europe, Premier Ligue is always a tournament with great influence. with fans as well as the business world. There the clubs almost never knew the crisis, they got richer every season.
Players all over the world want to play in the Premier League, and companies are flocking to look for a place to sit on English football.
Only data from Sportical UK market research offices: In the 2019-2020 season, 380 brands from 46 countries in the Premier League enter the English Premier League, signing up to 450 contracts. Various sponsorships. A club in the top of the Premier League such as Manchester United signed 48 sponsorship contracts to collect 324 million dollars.